How to Setup Twitter Ads Campaign Step by Step
We are Learn Digital Marketing today we will discuss about twitter ads campaign step by step. How to setup twitter ads campaign your website click? I want everyone to know how create twitter ads for your website. With that goal in mind, we have opened our learn digital marketing blog site.
How to Setup Twitter Ads Campaign Step by Step
1. Log in to your Twitter Ads account
2.Click “Create Campaign” in the upper right corner of Ads Manager
3.In the list of campaign objectives, select “Website clicks”
4.You will be directed to the “Details” tab of the campaign setup form. Here you will have to assign a name to your campaign, select your funding source and set the dates and budget of the campaign
5.Next, set up your first ad group . You can also set the start and end times of the ad group
6.Select the type of bid you would like to use in your campaign:
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👉Automatic bid: With this option, your bid will be automatically optimized for the best results at the lowest price (within your budget). Automatic bidding is the easiest way to launch your campaigns and generate impressions on the platform quickly.
👉Target cost: you can select the bid you would like to pay per link click. Your campaign will then automatically optimize your bids to reach an average daily cost per link click that meets or exceeds your goal. You will pay the actual average cost for all clicks on links in one day. If you change your bid during the course of a day, your bid will be averaged based on the highest target cost you have set.
👉Maximum bid: This type of bid allows you to have more control over how much you pay per link click. In this type of bid, you can choose exactly how much you are willing to pay for a link click (your maximum bid), and your results will not exceed this price. This type of bidding is useful for experienced advertisers who know exactly how much they want to pay per link click on a large scale
7. Campaign optimization:
Clicks on links: We will show your ads to the people who are most likely to click on them.
Conversions on the website: We will show your ads to the people most likely to take the action specified by your conversion tracking tag. This is only possible if you have the conversion tracking pixel configured on your website. While you can have multiple conversion tags configured, you must specify a key conversion event that you want us to prioritize.
8.Select the audience you want to advertise for on the “Targeting” tab of the campaign settings page. Learn more about our targeting options
9. Choose the Tweets you would like to have in your campaign. In this step, you can also customize the Twitter locations where you would like your Tweets to be posted.
10.Check the final configuration of your campaign in the “Review & complete” tab. If you want to add additional ad groups to your campaign, you can do so here.
11.Launch your click campaign on the website.
How to publish your click campaign on the website
Start timelines. Website click campaigns can be seen within the timeline if the advertiser promoted a Tweet that is relevant to that user.
Profiles and detail pages of Tweets (optional) . When someone you targeted visits a Twitter profile or Tweets detail pages, they may be eligible to receive your impression.
At the top of relevant search results pages on twitter.com (optional). Click-through campaigns on the website of our advertising partners are posted at the top of some search results pages on twitter.com and through selected ecosystem partners.
Partner apps on our Twitter Audience Platform (optional). The Twitter Audience Platform is a way for your campaigns to get results on a larger scale by expanding their reach to reach your audience across the thousands of apps and websites that users use every day. If you want to extend your campaign to the Twitter Audience Platform, you will be asked to select the category that best describes your ad. We recommend that you only choose one category.
The first option is a required post location for website click campaigns; however, you can customize whether you want your Tweets to appear in Tweets’ profiles and detail pages, in search results, and on the Twitter Audience Platform. You can customize this option in the “Creatives” tab of your campaign setup form.
Check your results
Go to your Ads Manager to see the results. Filter the date range in the upper right corner to see key metrics, such as total investment , results (link clicks), cost per result (cost per link click), and rate of results .
A link click is a click on the link or Website Card of your ad.
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Frequent questions
Why should you run a website click campaign?
By targeting website clicks, you can get more people to visit your website or take action on it. You can take advantage of Twitter’s unique data metrics to segment and retarget customers with these campaigns, which are optimized for cost-effective link clicks. This goal allows you to reach customers in a native app environment that they are likely to visit frequently, so they can convert where they feel most comfortable.
When should I run a website click campaign?
Select this goal when you want to drive users to your website directly. Before you begin, do the following:
• Define key performance indicators (KPI). Identify the metrics that will determine whether the campaign is successful.
• Use these KPIs to calculate your bid. Use your landing page conversion rates as the basis for your cost per link click (CPLC) bids for both desktop and mobile campaigns.
• Define campaigns that are successful in auctions. Auction performance is determined by two variables: bid and expected engagement rate. In addition to setting a competitive bid, think about the message and creativity you use in your ad. Can you do something to make them more attractive?
• Create a test framework with many campaigns. Create multiple campaigns so you can quickly see which creative and targeting variables are driving conversions. Use this data to scale up some campaigns or pause others.
To get the most out of website click campaigns, be sure to install Twitter’s online tracking products on your website. If you don’t have a clear conversion indicator, you are optimizing blindly. Using our web conversion tracking, you can measure the number of users converting to your website after viewing or interacting with your Promoted Tweets within the attribution range you specify.
To enable conversion tracking for web, create a Twitter conversion tag from your Twitter Ads account; then embed the code snippet throughout the website. Once the code is installed, you can add the conversion events that you want to track; for example, purchases, site visits and downloads. Twitter’s conversion tag isn’t limited to reporting on conversions. It also allows you to target remarketing to recent visits to your website and users similar to those visits, through custom audience targeting. Get more information .
How much does a website click campaign cost?
With Twitter’s cost-per-share pricing , you ensure that you pay only for the specific actions you want to generate.
When you run a clicks campaign on the website, you will only be charged for the link clicks you get from that campaign. Non-link clicked impressions are free.
The cost you pay per link click depends on the budget and bid you set for your campaign, as well as the targeting you select. You’ll receive real-time bid guidance based on your targeting during your campaign setup. Learn more about Twitter Ads pricing .
Details:
When setting up your click campaign on the website, you can select between automatic bids, a maximum bid, or target cost as the bid type. We recommend that you select the automatic bid option, as this automatically sets bids on your behalf, maximizing the chances that your campaign will be published. If you choose the maximum bid or target cost when you set up your campaign and enter your bid, think of your bid as the amount you want to pay for each link click. Remember that a link click is all clicks on the link or Website Card of your ad.
It is important to carefully consider what value each link click brings to your business. The recommended bid is a good indicator of how much you need to bid for your campaign to reach its goal. You will only be charged for the price that you set in your bid, and advertisers are often charged less. However, if your bid is not competitive relative to other advertisers, your campaign may not show.
In addition to controlling the amount you pay per share, you will also have complete control over the amount you spend in total. After setting your bid, you will be asked to enter a total budget for the campaign and optionally also a daily budget. When the total budget is reached, your campaign will pause until the budget increases. When the daily budget is reached, your campaign will stop until the next day.
What types of Tweets can I use in my website click campaign?
Tweets included in the Website Clicks target must have a link . We do not recommend adding Tweets with less or more than one URL link in this goal.
We recommend that you use our specialized Website Card and that you create Tweets especially for this campaign. You can create Website Cards from video or image.
To create your Website Card, go to your Ads account and select the Creatives> Cards tab. There you can choose a video or an image and enter the URL to which the Tweet should direct. You will also choose the holder and you will give your Card a name.
When you finish creating your Website Card, you can Tweet it.
You can use whatever text you want in the Tweet as long as it doesn’t include another link to a URL. Remember that for you to be able to add a Tweet to a website click campaign, the Tweet must contain only one link .
If you use a Tweet that includes a link in the Tweet text, you cannot use a Website Card. This is because the Website Card already contains a link to a URL.
Allowed for this purpose
Allowed for this purpose
Not allowed for this purpose
See our spec pages for more details on Video and Image Website Cards.
Remember that regardless of the type of Tweet you use, you will always be charged for clicks on links, or for each time a user clicks on the URL of your Tweet.
All advertisers and the content of their Promoted Tweets must comply with the Twitter Ads policies .
How do I set up conversion tracking online?
Visit our page on conversion tracking for detailed instructions on how to set up conversion tracking pixels online.
I see fewer conversions than link clicks, why?
In the Twitter Ads Manager we report the number of times someone clicks on a link or on the advertiser’s Website Card. This is recorded as soon as the click action occurs. However, a conversion is counted when someone enters your web page and stays there long enough for the page to fully load (which triggers the tracking code for statistics).
This is what causes the difference between the two figures you are seeing. Posting may vary based on the following:
Load time : For example, on slow mobile networks, it may take longer for the link to make the request and the page to load, so users can exit before the website loads.
Intent : Users can click on an image, but go back when they realize a website is loading.
To improve these numbers, we recommend trying different creative formats, such as the following:
Image + link in Tweet text : try adding an image plus a link in the Tweet text, instead of the Website Card. In some cases, this can increase the number of intentional clicks.
Only one link in the text of the Tweet : Try to use only one link in the text of the Tweet. This has also resulted in an increase in intentional clicks by users.
Remember that in the website click campaign objective, you are always charged for link clicks and not for conversions.
Find out how to get the lowest cost per link click for your audience: Introduction to Optimization | Optimization for website clicks
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